Technology is your friend - Hello Marketing
Blog Tip#3-01

Technology is your friend

April 2020

Last month, one of the members of our Hello Marketing Team was due to attend the wedding of her best friend. Not just as an ordinary guest, but her maid of honour. Unfortunately, with the restrictions placed on travel and large gatherings, our responsible team member decided the right thing to do would be to skip the wedding. But that didn’t mean she couldn’t attend. Not only did she film her speech so that the bride and groom still had something special to watch on their big day, but they were able to use Zoom to livestream the event for all those unable to attend in person.

The lesson? Use technology. By brainstorming ways to adapt your service or product to suit the new environment, you can still have that meeting,that gym session or a coffee with your friends- it’ll just have to take place online.

Wellness blogger and fitness instructor, By Becky Co, has been unable to continue with her classes and retreats and so has begun to offer online yoga classes and one-on-one health coaching through online platforms.

Eat_to_thrive is a chef and food nutritionist who is offering one-hour virtual cooking classes based on the food you already have in your pantry.

A number of schools have turned to digital solutions such as Worksheet Cloud that allows them to share resources with their learners. The platform is interactive and aligned to the government’s national curriculum making it the obvious answer for South African schools.

With so many digital platforms, the options are endless. Here are some of the most popular services and how they work:

Zoom: Video and voice calls for groups and one-to-one.

Google Hangouts: messaging, voice and video calls.

Facebook and instagram live: Social live videos that are immediate and interactive.

Whatsapp and Whatsapp Video Call: Message, video or voice chat, and share status updates with your Whatsapp contacts.

Skype:  Send and receive text messages, voice data, or webcam chat over a direct link.